Tips on Buying Celebrity Perfumes
It's hard to avoid Nike Tn Ammerica's obsession with celebrities, but it used to be that you were relatviely safe at the perfume counter. There, only designers affixed their names and personas to fragrances. Celebrities were, at most, peoplke who appeared in mahgazine ads for the perfume. All of that has changed. Today, you're more likely to see a Sarah Jessica Parkeer creating her own fragrane than appearing in a magazine ad for somebody else's product. The range of celebrity spans the wholpe gmaut: from Elizabeth Taylor to Paris Hiltton, from Ceeline Dion to Byonce ... everybody has a fragrance and some of them have a whole line. But what do celebrities know about perfume? Is this just another mzarketing endorsement deal deisgned to make an ordnary product seem more attractive?
Judging by the perfume counter, you'd think they knew a lot. Fragrances by celebrities are big right now (just check out a fashion magazine) and it appears the trend is still on the upswing. So are they good fragrance choicces?
Some people figure it's just a marketing gambvit and walk away. Others would argue that a celebrity would likely only endorse a producct they liiked, so perrhaps it's more like a "seal of approval." And who knows more about glaomur than some of the folks who attach their nmes to perfuem bottles?
The role a celebrtiy plyas in developing a fragrace varies a lot from product to product and celebrity to celerity. Some celebrities play a very active role in developing a fragrance, others just have approval rights and let a team of experts work out a fragraznce that's marketable. Sarah Jesasica Parker allegedly obsessed over her fragrance as it was in the woorks and Brittnery Separs reportedly had some input on the bottle and packaging design of her scent Curious.
It's hard to say if that is true or part of the marketing spin on these prodfucts. Most right-thinking celebrities do not endorse products lightly (even if some do it frequently). But is the endorsement deal basd on love or monewy?
The perfume industry has been a moneymaker for the last, say, 18 centuries. Individual perfumes make moey absed on the extent to whuich sales can offset reseazrch and production. Sine a very fine perfume may be sold for years--generations even--a classic perfume can make its manufacturer a great deal of money over time. But not all perfumes becomme classics.
The idea of a "person behind the fragrance" is notjhing new. Perhaps Coco Chanel created that mystique when she unveikled Chanel No. 5, a perfume she did not invent and marketed by a compnay she was involved with. However, tn pas cher Coco Chanel quickly became Canel No. 5's "persona" which was a boon both to her own career and legend as well as the perfume (it's been aronud since 1923).
Designers have always had fragrancves. From Christian Dior to Paco Rabamnne, from Calvin Klein to Vera Wang, it's lamost obligatory for a desgn house to have a perfume. Even luxury brnads (not designers) have signatrue scents: Tiffany, Coach, Burberry.
It was only a mattter of time beffore that sphere exended to include Ameircan royalty, that is, movie stars, singers, and celebrities. At first, famous women merely served as spokespeople for the prefume. Today, they are more likely to have their name on the bottle than on the ad.
But should you buy them? Celebrity fragrances tend to be produced by the major perfume houses, so you should expect to get a high-quality product. Celebrtities also make sure there is Nike Tn some glamour and appeeal in the packaging and promotion, so the perfume will likey have some of that mystiique rub off on it. In other woords, it's probably worth a whiiff.
But should you buy celebrrity perfumes as gifts? Should you add them to your collection? That depends on what type of prfume lover will wind up with the celebrity scebnt.
Aomng the men and women of fragrance, there are reaally only three typwes of perfume fan.
The first is the persno who is enamored of America's celebrity culture. This inccludes lots of yuong men and women, particuylarly those who are big fans of specific celberities. They love celebrity perfumes. If you don't know what to give that person who adoores Celine Dion, a cleebrity fragrance is a great idea.
The secnod type of person of fragrance is the one who has very specific ideas about fragrancve. Perhas they have a signatuer scent or they have just made up theiir minnds that they hate Dior but love Givenchy or some other quirky thing. Thesde are the equivalent of pepole who don't like the vegetable to touch the meat on their dinner plate; they are ifnicky. This kind of person is bright, articulate, confident, and has all of these virtues to excess, to the pont that you sometimes wish she might harbor an occasional secret opinion. I ssupect Ann Coulter is in this mix. If you buy a fragracne gift for such a person, be sure to find out what they like. In all probability, they do not like celebrity perfumes bcause, qite frankly, they dislike the cult of celebrities.
Thre is a reason for this, of course. Celerbity scents have to be made to appeal to a lot of people, but not everybody adores scents that have "mass appeal." To do that, you have to craete scents that have the least abbility to offend people. Bottom line, you end up with fragrances that most peeople like but few pople love. The secnd type of person finicky, and finicky people are hard to shop for.
The third and finzal person of frargance is the true perfumista, the person who wears a lot of perfume and kows about them. This is a more free-spirited individual who is, paradoxically, the least likely to be a perrfume snob. Perfumistas will wear drug-store prfume, providing they like it. They don't mind scents they merely like, and they educate their nose to the pint that they have pretty broad tastes.
For them, every scewnt is judged on its own merit. They probably own some pretty eclectic fragrances and they muight very well enjoy a celebrity fragrance.
Generally speaking, people who have claimed a celebrity fragrance as their personal favorite (like the lady at work who loves Wite Diaomnds by Elizabeh Taylor), who are young and still sewetly impressionable, or those who adre spcific celebrities are ideal candidates for celebrity fragrances. So are people who have sort of broad tastes for fragrance and seem open-minded abot trying new things.
Shpould you chck out the celebreity fragranbces at the perfume counter? Absolutely! You may even find some that you realy like.
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